Looking to grow your streams, gain real fans, and boost your Spotify profile – without breaking the bank or chasing shady promo deals? Pitchplaylists is here to help you get your music into the right hands (and ears). Here’s how to promote your music on Spotify in smart, artist-friendly ways in 2025:

1. Keep Your Spotify Artist Profile Sharp ✍️

  • Update Your Profile: Ensure your bio, photos, and links are fresh and professional.
  • Use “Artist Pick”: Highlight your latest track, album, or playlist.
  • Make a Great First Impression: Curators are more likely to take you seriously if your profile looks polished.

2. Level Up Your Visual Game 🎨

  • High-Quality Artwork: Ensure your album or track artwork appear professional. Really easy tip we recommend is using royalty-free images from sites such Pexels for the background of your artwork or exploring a more modern approach with Midjourney image generation.
  • Consistent Aesthetic: Use colors and styles that match across all your releases.
  • Make It Memorable: Strong visuals help fans recognize you and connect emotionally with your music.

3. Don’t Miss Editorial Playlists… 🎧

  • Pitch Early: Submit your music to Spotify’s editorial team at least 7 days before the release. Giving curators ample time to review your submission ensures a better chance of consideration, so it’s always better to pitch early rather than risk being late.
  • Friendly Tip: When submitting to Spotify’s editorial team, you’ve got just 500 characters to make a great impression – so every word counts! Be sure to include key details like the story behind your song, any previous achievements (think collaborations, social media milestones, or memorable live gigs), and the editorial playlist titles you’d love to be featured on. To find editorial playlists, just look for the “Spotify” logo next to the curator’s name. It’s also a good idea to mention any promo plans for your track. Keep it simple, but impactful, and if you’re unsure about the character limit, there are plenty of online tools that can help you stay on track.
  • Bonus: Submission also puts your track on your followers’ Release Radar automatically!
Spotify Editorial description page
Spotify Editorial description screenshot

4. Use Independent Playlists (That’s Us!) 🚀

  • Pitch to Curators: Pitchplaylists connects you with curators actively looking for new music.
  • Easy Submission: Filter playlists by genre, size, and curator activity.
  • Get Real Feedback: Receive direct feedback from curators when your track is accepted or declined.

5. Build & Update Your Own Playlists 🎵

  • Create Playlists: Curate playlists featuring your music alongside tracks that match your style. It’s a great industry practice to update your playlists at least once a week to keep them fresh.
  • Engage Fans: Promote your playlists on social media to attract followers and build a loyal fanbase.
  • Grow with Pitchplaylists: Add your playlists to Pitchplaylists, connect with curators, and grow your playlist following automatically.

6. Sell More Than Streams 💿

  • Merch Sales: Use Spotify’s Merchbar or link to your store to sell physical products like vinyl, T-shirts, or bundles.
  • Turn Streams into Sales: Use your profile as a gateway to deeper fan engagement and revenue.

7. Drop Limited-Edition Releases 🔥

  • Create Urgency: Offer exclusive releases like remixes or limited-edition vinyl to create demand.
  • Appeal to Your Fans: Limited items can make your followers feel special and boost sales.

8. Feature What Matters Most 🎯

  • Use “Artist Pick”: Highlight your latest track, playlist, or merch directly on your profile.
  • Control the Spotlight: Ensure your most important content is what fans see first.

9. Share Smart Across Platforms 📱

  • Promote Everywhere: Use Instagram Stories, TikTok bios, and Twitter threads to share your Spotify links.
  • Pre-Save Campaigns: Encourage fans to pre-save tracks before they drop to boost early streams.
  • Stay Engaging: Share your links in a fun, non-spammy way to keep followers engaged.

10. Track What’s Working 📊

  • Use Spotify for Artists: Monitor your streams, demographics, and engagement levels.
  • Get Curator Feedback: On Pitchplaylists, curators will simply accept or decline your track, providing you with quick insight into whether your submission was successful or not.
  • Adjust Your Strategy: Use the data to fine-tune your promotional efforts and grow your Spotify presence.

Why Pitchplaylists Helps

✅ Discover 1,000+ playlists by genre, size, or curator location
✅ Submit your songs with credits (20 free credits every Monday)
✅ Receive direct feedback from curators to know where you stand
✅ Use optional Playlist Submission Gates to grow your playlist’s followers and likes
✅ 100% compliant with Spotify’s terms, ensuring a secure submission process

Final Thought

As an independent artist, it’s crucial to recognize that you’re not just a musician, but also a business. To succeed in the music industry, you must treat yourself as a brand, investing both time and, at times, money to gain exposure. However, at Pitchplaylists, we believe every artist should have a free opportunity to submit their tracks and gain that exposure!

👉 Join Pitchplaylists and start submitting today!