How to Get More Spotify Playlist Followers (Without Being Shady)

If you’ve ever built a playlist you’re proud of, you know the feeling: you want more people to hear it.
And not just anyone, you want real listeners who actually enjoy the songs, not random numbers that don’t mean anything.
So, let’s talk about how to grow spotify playlist followers in a way that actually works, feels good, and helps the artists too.

I’ll walk you through a few tried-and-true ways: ads that actually reach the right people, teaming up with artists, getting your playlist on music blogs, using tools like Pitchplaylists, and avoiding the fake stuff that could get you in trouble.

1. Use Meta ads the smart way

Meta ads (that’s Facebook and Instagram) can work wonders if you keep them short, fun, and aimed at the right people.
Instead of blasting your playlist to everyone, target people who already love the kind of music you’ve got. Show them a quick 6 – 15 second video with the vibe of your playlist, a couple of tracks, and one clear message: Follow this playlist!

The bonus? You can start small, even a few dollars a day, and adjust once you see which ad is working best. You’ll be surprised how many new spotify playlist followers you can get just by showing up in the right feed at the right time.

Another big plus, if you’re an artist yourself, is that curating and growing your own playlists can also give your music a boost. By adding your own tracks to your playlists, you’re essentially promoting your entire catalog instead of just pushing one single song. It’s a slower process, but in the long run it’s totally worth it for steady, long-term growth.

One real-world example shows just how effective well-targeted ads can be for playlist growth. After running a Meta ad campaign that sent people to a simple landing page, the curator saw an average cost of just $0.12 per conversion. Even better, about 60% of those conversions turned into actual followers, adding up to more than 700 new spotify playlist followers. That’s proof that, with the right targeting and a clear call-to-action, ads can bring in real listeners at a surprisingly low cost.

2. Team up with artists

If you’re not quite ready to spend your own money on ads, a great alternative is to involve the artists featured in your playlist. Ask them to share it in their Instagram Stories, or even host a “takeover” day where they chat about their favorite tracks from it.

When fans see an artist they love sharing your playlist, it instantly feels more trustworthy and that’s how you get spotify playlist followers who actually care about the music.

3. Get featured on music blogs

Don’t underestimate the power of a blog write-up. If you can get your playlist mentioned on a music blog that people in your genre already read, you get two things: instant clicks and a little street cred.

Pick smaller, niche blogs instead of massive ones where your playlist might get lost. When those readers click through, they’re way more likely to become long-term spotify playlist followers.

You might be wondering how to actually find these blogs, that’s where a bit of research helps. Try searching with different keywords that match your playlist’s genre or theme, and make a list of blogs you could contact. Be selective: look for sites that get real traffic and have a professional look. While Spotify hasn’t officially confirmed that it scans every website for artist or playlist mentions, many experts believe that outside buzz does influence its algorithms to some extent. Spotify likely uses natural language processing (NLP) and text analysis to understand what people are saying about artists and songs in public places like news articles, blogs, reviews, and social media.

Of course, it’s not completely confirmed, but it’s still good to keep in mind, and definitely worth putting some effort into blogs too!

4. Try Pitchplaylists for easy, fair pitching

One of the smartest tools you can use to grow your Spotify playlist followers is Pitchplaylists. It’s a platform designed to make playlist curation and song submissions easier and more transparent for both curators and artists. What sets Pitchplaylists apart is its submission gate system. Instead of blindly accepting every song, curators review each submission and can specify requirements that artists must meet before submitting their tracks. However, Pitchplaylists manages this process on your behalf, ensuring a smooth and effortless submission experience. This helps keep your playlist focused and high-quality without you having to sift through hundreds of irrelevant submissions.

Importantly, this system respects Spotify’s terms and artist freedom because artists can still freely submit their music if they choose, they’re not forced or limited in any way. It simply helps organize and manage submissions in a way that benefits both curators and artists by keeping things fair, transparent, and efficient. Plus, using Pitchplaylists helps you spot which artists are genuinely interested in being featured and those same artists might also be the ones willing to share your playlist on their own social media. This not only creates authentic engagement but also opens the door to steady, organic growth in your Spotify playlist followers.

5. Track what matters

Don’t just count how many new followers you got. Look at how many of them are still listening after a week or two. Check if they’re saving songs or coming back for more. The easiest way to track this is by including your own music in your playlist, that way, you can see its performance from the listener’s perspective. Another option is to ask the artists you’re collaborating with to share screenshots showing how the playlist is performing for them.

That’s how you can tell your Spotify playlist followers are actually into your music, not just clicking once and disappearing.

The “don’t do this” list

Some things might sound like a shortcut but will hurt you in the long run:

• Buying fake followers or plays from shady services. Spotify’s not stupid, they’ll catch it and could remove your playlist or your music.
• Using companies that promise “guaranteed followers” without telling you where they come from.
• Running scripts or bots to follow/unfollow playlists automatically.

Bottom line: fake spotify playlist followers are useless, and they can get your playlist flagged or deleted.

Final thought

Growing spotify playlist followers isn’t about tricks, it’s about connecting the right music to the right people.
If you focus on ads that target real fans, work with artists you believe in, and use tools that make the process transparent, you’ll not only grow your playlist but also help the music community.

That’s the kind of growth that feels good and keeps going.